WHO I AM?
I’m Haifa, a Growth Strategist who loves helping ambitious businesses turn bold ideas into reality. Nothing excites me more than working with people who dream big and rolling up my sleeves to shape those visions into strategies that actually work.
ABOUT ME
Originally from Saudi Arabia, I made Dubai my home 12 years ago, immersing myself in the vibrant entrepreneurial scene of this dynamic city.
My background has given me a unique perspective and a deep understanding of diverse audiences and markets.
I have always been drawn to pioneering ventures, where innovation, agility, and disruptive thinking flourish.
One of my greatest strengths lies in my ability to bring creativity and strategic thinking together. I believe that creativity is not just limited to design and visuals but also extends to the way we communicate, engage with audiences, and drive results.
SERVICES
Growth & Marketing Strategy: Turning big visions into actionable plans rooted in consumer behavior and long-term growth.
Industry Research & Insights: Uncovering trends, audiences, and behavioral patterns to guide smarter business decisions.
Branding & Positioning: Defining brand identity and strategies that connect with what truly drives consumer choice.
Arabization & Cultural Adaptation: Adapting content and brand voice to resonate authentically with Arabic-speaking audiences.
BRANDS
